Good morning. Will here. Or is it?
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Earlier this year I realised, to my profound disappointment, that I hadn’t really been listening to Arnold Schwarzenegger. For a week I listened to a podcast called Arnold’s Pump Club, in which (I thought) the heavily muscled former governor of California talks about diet and exercise. I’ve always liked Arnie’s films and his voice filled the air during several sessions of loft-clearing. After a few episodes, however, something began to jar – it was weirdly repetitive, uncharacteristically flat. I checked the blurb from the podcast’s producers, which says the podcast is “by Arnold Schwarzenegger”, but that it is made possible “thanks to a helpful machine he trained”. So it’s not Arnold. It’s a large-language model (“AI”, if you insist) trained on Arnold’s voice and fed a script. “It’s jaaast a compuduh!”, I cried in my best Austro-Californian accent, my biceps visibly shrinking at the deception.
Last night, Channel 4’s Dispatches revealed a more serious downside to AI. In April it performed an experiment on 25 voters from Southend-on-Sea, all of whom described themselves as “undecided” when the testing began. These voters were told they were being surveyed for their reactions to “news and campaign material”; what they weren’t told was that researchers were mixing AI-generated disinformation and deepfakes into what they were seeing to push them towards voting for either Labour or the Conservatives. After watching videos in which deepfaked versions of Rishi Sunak and Keir Starmer announced fake policies or revealed their true (but actually not true) intentions, these voters placed mock ballots.
The results were striking: all but two of the voters went in the direction the deepfakes had pushed them, implying that AI’s success rate in manipulating floating voters could be as high as 92 per cent.
This is an excellent piece of journalism by Dispatches, which has led the way on coverage of deepfakes. There is a real appetite for using AI to change people’s minds in this way: a study by researchers at Google’s AI division, Deepmind, recently found that impersonation (deepfakes) was the most popular use of generative AI, and that “opinion manipulation” was the second most popular reason (after fraud) for doing so.
A survey shared exclusively with the New Statesman today suggests the wider public is rightly concerned at the political influence of deepfakes: more than half of 18- to 34-year-olds (from 2,052 respondents across the UK) said they were worried that deepfakes could influence the outcome of the election, and 64 per cent said they were not confident they would be able to spot audio or video that had been faked.
However, the most striking result from the survey, conducted on behalf of the identity verification company Onfido, is that almost a quarter (23 per cent) of respondents said they no longer trust any political content on social media.
On the one hand, this is quite encouraging. People are right to be suspicious of what they see on social media, because social media platforms are unregulated and every piece of content placed on them is free at the point of access but monetised by some other means. Subscribe to a political magazine and you’re the customer; subscribe to an ad-funded political channel and you’re the product being sold.
However, this extends beyond social media. The most recent British Social Attitudes report found that trust in (real) politicians is at the lowest point in the survey’s 41-year history. Last year the Ipsos Veracity Index, which has been running since 1983, also reported a record low in trust in politicians. Real news, fake news – either way, most people feel they are not being told the truth, and when I look at the policy costings in party manifestos I’m inclined to agree.
This will be a particular problem for Labour because if it is going to produce a decade of national renewal, rather than a parliament of national grumbling, it will need to persuade the electorate to trust that its decisions will pay off in the long term. An agile government could boldly regulate social media and the use of AI for political purposes, but the wider problem of mistrust will be much harder to address.
Will’s picks
Joe Biden did not look good in the first US presidential election debate last night. Katie calls for a new Democratic candidate. Urgently.
John Merrick picks apart the new, very-online vanguard of right-wing thought in Britain.
David Sexton reviews the new Yorgos Lanthimos film, Kinds of Kindness. It is, he writes, grotesque.
Watch the latest New Statesman Podcast election show. Rachel, Jason and George reveal our endorsement for the election:
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NY Post: Biden’s presidency is over after catastrophic debate
Mirror: Who is Keir Starmer?
Guardian: Campaign to decriminalise suicide gains momentum in Caribbean
Reuters: Squatters take London’s housing crisis into their own hands
Peter Baker: Biden fumbles
Edward Luce: It’s not too late for Biden to go
Jacob Steinberg: Slovakia ain’t easy
Tara Isabella Burton: Lockdown nostalgia
Ben’s take
A simple map for today. But I hope you find it a telling one.
This is a reverse-shaded map. The darker the colour, the more marginal the seat is – at least according to the Britain Predicts forecast model.
Majorities of fewer than 5 points, be it for the Conservatives or Labour, are darkest purple. And, well, I hope you can see what we’re looking at, and what, perhaps, might happen on the night of 4 July. Almost all of the seats the Conservatives are still on course to win come with slim majorities – slim enough that no Tory candidate should be resting easy.
As a comedy aside, from first glance, this map does appear to correlate with seats that have bad phone signal.
I think this very sobering, Will. Thank you. This election is one thing but the future of public service, which is founded on trust, and democracy are imperilled by LLM.
It’s great that you write this stuff at this stage. The new govt is very nearly done and AI and trust in our institutions are immense challenges. GDP and fiscal options are nothing compared to these meta-IT issues.